My blog often feels all over the map. I’m a traveller, an expat, half of a diving duo (hoping to open a place of our own), a doodler, a curiosity seeker and many others. Trying to fit that into a blog that makes sense, that has a sense of cohesion has been tricky for me and often the result is that I don’t write as much as I want to because it feels like there is no focus. I am reblogging this post because a) it is incredibly helpful, giving ideas for how to organise a blog like mine b) is a great reminder that it’s okay for your personality to be the focus, not a topic and c) because I don’t want to lose track of it in the future when I need reminding again. It’s a great help if you are like me and think that pretty much everything in the world is wonderfully fascinating and worth writing about!
We all deal with blogger’s block sometimes. But what about the opposite, when you have dozens of things you want to blog about? Are you going to turn your audience off by blogging on a range of topics? How can you have a focused brand if your posts are all over the map?
You had your focus all along!
Some blogs take a narrow look at a particular subject, because of the blogger’s interests and goals. Others are wide-ranging reflections of their authors’ interests. If that’s you, it doesn’t mean your blog has no focus — it means the focus is, essentially, your point of view.
(Does that sound self-centered? I think about it like this: I blog not because I think the world needs Michelle’s Precious Opinions*, but because telling my stories connects me to other people in a way that makes both our lives richer.)
*They are pretty great opinions, though.
We’re drawn to blogs…
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